Wednesday, December 31, 2008

Why Google Analytics Rocks!

Here are a few reasons why Google Analytics rocks now more than ever.

1)
Google's *new segmentation features* allow me to do tremendous drill-down comparative analysis of my pages by myriad criterium.
For example, take a look at my segmented Virginia visitors compared to all visitors worldwide. See below:





2)
If I want to track how many of my visitors are "return visitors" (a.k.a. "regular visitors"), I can simply run the below segmentation display:




3)
If I want to know how many of those return visitors are returning every 7 days or less, I can simply run the below segmentation display:





And even more powerful, yet!

4)
If I want to run a triple cross-comparison, I can run a check of all total visitors, overlaid with return visitors overlaid with visitors who return every 7 days or less.
And this shows some very interesting patterns, indeed. Essentially expressing that of all my visitors, return visitors account for
about 61% of all visitors and of those 1,091 return visitors, about 83% are returning every 7 days or less.






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